“Your blog is like lounging around the house and watching TV, maybe picking up some sticks in the yard. It’s you, and you have a casual vibe going on. A book is like going out for a big evening. You want your hair, nails, and makeup right. Maybe you spring for a new dress, which is like your cover art.

“You may not like the work that goes into it, but you’re going to like the reception when you finally get to the party.”

-C.S. Boyack, “So it begins

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