The husband and I run an online dice store, Game Master Dice. I’ll write about the whole, sordid history of acquisition and the daily running of it one day; for now, I wish to discuss a phenomenon one experiences in sales:
Everyone is a walking wallet.
My husband told me that awhile ago, when I complained about how pressured I feel at stores. These days, I feel it everywhere. Websites, billboards, friends, store aisles -they are all trying to get a bit of my money. No –all of my money. It’s just a matter of who can grab it first with the brightest ad and the most compelling sales pitch.
Most of us learn to resist, mostly. Otherwise we’d not be living with a roof and walls whilst wearing clothes.
But the onslaught is relentless! I know that advertising has been around since before Pompeii. I know that companies have always sought the best way to purchase ad space in our brains. I also know that ads were less insidious, even when the mental takeover involved a catchy jingle.
If businesses could, they would literally brainwash us to buy. I incorporated that idea in my serial science fiction story.
I’ve thought about all these sales tactics lately because we’re trying to ramp up sales in the dice store. We are therefore pulling out the tricks I use(d) when doing paid content writing: keywords, tags, linking, Instagram and Pinterest and Facebook…
We want to make a living, but sales and marketing have always made me uncomfortable.
My consolation is that we’re marketing to people who want to purchase what we sell. They’re going online to find a dice set or a Reaper miniature or a dice cup, and we’re trying to point them down our little aisle of the internet. It’s not like we’ve popped up during their drive with a BUY OUR DICE NOW!!
I remember a job interview waaaaay back when, during which they asked me if I’d be comfortable selling their product to customers who called in. I had nailed the interview up to that point; I knew it. My answer to that question, I also knew, shot me right in the foot.
So how comfortable do you feel advertising? Do you tell friends and neighbors about a great deal without any qualms at all? Would you rather stay out of the Rat Race entirely and go live on Walden Pond?
If you get 10 of your friends to read and comment …yeah, nevermind.
If you read what I wrote this week, I guarantee you won’t be pressured to purchase anything:
Wednesday, July 24: “Summer Days Ain’t Lazy at All.” I complained about pregnancy.
Thursday, July 25: “The Top Ten Reasons I Can’t Write Romance.” Also complaining, but in a humorous way.
Saturday, July 27: Announced the 36th Weekly Terrible Poetry Contest. The theme is your ‘favorite’ relative (who’s really not). PLEASE ENTER!
Sunday, July 28: “One More Day,” in response to Carrot Ranch’s prompt. Someone else was complaining.
Monday, July 29: An inspirational quote by Joseph B. Wirthlin. He says to stop complaining.
Tuesday, July 30: “Wilhelmina Winters, Ninety-Eight.”
Wednesday, July 31: Today.
©2019 Chelsea Owens